Academic Institutions

Education Fairs & Conferences

How can your institution’s brand reputation race ahead on the international education expressway? Can your institution cut through the clutter and stand out amidst the noisy marketing landscape? What is the new lexicon in education marketing?

International students’ net contribution to the US economy was nearly $14.5 billion in the 2006-7 school year. Globalization, increasing economic growth and international flows of investment capital to Asia and Middle –East enable students and parents from these regions to look for better academic institutions for higher education. Reforms in educational systems in the region are also sending more and more students overseas. According to one report an average of 130,000 Chinese students have been going abroad for studies every year over the past few years.

However, the U.S. is facing intensifying competition from other countries which have better national marketing, more specialized programs for foreign students and generally lower tuition costs. To retain its position as the destination of the greatest number of foreign students—and the advantage that such students afford in the battle for global economic competitiveness—the U.S. will have to be increasingly proactive in international marketing, simplify visa processing and increase affordable educational opportunities.

Actovian has strong ties with NGO’s, government and academic institutions in Middle East and Asia.  Actovian could assist your institution to become the first choice for students from Middle East and Asia.

Actovian can assist your academic institution in:

• Positioning your school in the market place
• Developing a marketing plan
• Developing materials for promotion that are in concert with your marketing plan
• Developing a recruitment plan

To find out more about Actovian's work in this capability area, please contact the practice