Tourism and Cultural Heritage

Actovian's Tourism & Cultural Heritage practice comprises a global team of experts dedicated to serving clients in the tourism arena. The practice encompasses tourism clients all over the world, with Actovian tourism professionals in virtually all of its offices to serve them.

We are of the firm believe that the promotion of a nation’s art and cultural heritage is an important element in the wider profiling of a country’s image. Such assignments often compliment existing economic, political and tourism promotion which we may be undertaking for our clients, and is generally seen to be more appealing to a wider section of society as a whole.

A key advantage that Actovian brings to its tourism clients is its network of industry relationships that have developed and grown over many years. Add to that deep industry knowledge, an ability to anticipate trends and issues affecting the tourism industry and infectious enthusiasm for the work that we do on behalf of our clients; and the result is a proven winning formula for tourism promotion success.
In other words - we know and understand what motivates the traveling public. We also know how to reach them in meaningful and measurable ways.

Actovian offers a full range of cost effective strategic services in both United States as well as across the world. Projects have ranged from exhibitions of international significance to smaller and more targeted efforts.No matter what the event, Actovian and its strategic partners will ensure maximum visibility and impact to key decision-makers, opinion formers, critics, the media and the general public.

Our Tourism analysis and planning services include:

• Competitive & Comparables Analysis                                
• Cost-Benefit Analysis
• Destination Marketing & Planning
• Econometric Modeling & Forecasting
• Economic & Fiscal Impact Analysis
• Ecotourism Development
• E-strategy, Planning & Design
• Environmental Assessments
• Funding & Budgeting Analysis
• Heritage & Cultural Tourism Development
• Identification of Performance Goals & Objectives
• Identification of Target Markets
• International Certification &  Recognition Programs for Destinations
• Integrated Marketing Services
• Market Positioning
• Product Research & Development
• Public Relations & Tourism Promotion Strategies
• Relationship Management
• Request for Proposal (RFP) Process Management
• Restructuring & Organizational Analysis
• Return on Investment (ROI) Analysis
• Social Impact Assessments
• Supply & Demand Analyses
• Tourism Potential Appraisal
• Tourism Investment Promotion Policies & Incentives
• Strategic Planning & Master Planning for Destinations
• Organizational & Strategic Planning for Tourism Organizations

To find out more about Actovian's work in this capability area, please contact the practice