Tourism & Cultural Heritage

We are of the firm belief that the promotion of a nation’s art and cultural heritage is an important element in the wider profiling of a country’s image. Such assignments often compliment existing economic, education and governance reform efforts which we may be undertaking for our clients.

We work with host government and private sector to create sustainable tourism development program that support environmental conservation, preserve cultural heritage, and enhance the economic well-being of local communities.

A key advantage that Actovian brings to its tourism clients is its network of industry relationships that have developed and grown over many years. Deep industry knowledge, an ability to anticipate trends and issues affecting the tourism industry and infectious enthusiasm for the work that we do on behalf of our clients; and the result is a proven winning formula for tourism promotion success.
In other words - we know and understand what motivates the traveling public. We also know how to reach them in meaningful and measurable ways.

Actovian offers a full range of cost effective strategic services to its client across the world. Projects have ranged from exhibitions of international significance to smaller and more targeted efforts. No matter what the event, Actovian and its strategic partners will ensure maximum visibility and impact to key decision-makers, opinion formers, critics, the media and the general public.

Capabilities

• Competitive & Comparables Analysis                                
• Cost-Benefit Analysis
• Destination Marketing & Planning
• Econometric Modeling & Forecasting
• Economic & Fiscal Impact Analysis
• Ecotourism Development
• E-strategy, Planning & Design
• Environmental Assessments
• Funding & Budgeting Analysis
• Heritage & Cultural Tourism Development
• Identification of Performance Goals & Objectives
• Identification of Target Markets
• International Certification &  Recognition Programs for Destinations
• Integrated Marketing Services
• Market Positioning
• Product Research & Development
• Public Relations & Tourism Promotion Strategies
• Relationship Management
• Request for Proposal (RFP) Process Management
• Restructuring & Organizational Analysis
• Return on Investment (ROI) Analysis
• Social Impact Assessments
• Supply & Demand Analyses
• Tourism Fairs & Exhibitions
• Tourism Potential Appraisal
• Tourism Investment Promotion Policies & Incentives
• Strategic Planning & Master Planning for Destinations
• Organizational & Strategic Planning for Tourism Organizations

To find out more about Actovian's work in this capability area, please contact the practice